MetaPark Special Moment #29 / 35
First in Malaysia!! Peanuts 75th anniversary kicks off @ MetaPark Gardens
MetaPark Gardens was honoured to work with Peanuts and The Gardens Mall to bring the Peanuts 75th Anniversary celebration to Malaysia, giving local fans an early destination to celebrate Charlie Brown, Snoopy and the rest of the Peanuts gang.
As Peanuts prepared to mark 75 years since Charles M. Schulz first introduced the comic strip in 1950, anniversary activities began appearing around the world. At The Gardens Mall, MetaPark became the first Malaysian location to welcome fans into a dedicated Peanuts anniversary experience, turning part of the venue into a colourful world filled with familiar characters, collectibles and photo moments.
The celebration was designed for more than one generation. Long-time Peanuts fans could reconnect with characters they had grown up with, while younger visitors encountered the gang through contemporary merchandise and lifestyle products ranging from apparel and keyrings to drinkware, building sets and technology accessories.
The activation at The Gardens Mall welcomed more than 20,000 visitors, becoming more than a short promotional pop-up. Families, collectors and fans returned to browse, photograph the displays and share the anniversary experience together.
For MetaPark, the milestone showed how an international IP celebration could become a meaningful local destination. Working together with Peanuts and The Gardens Mall, MetaPark helped give Malaysian fans a place to participate in a global anniversary while creating another reason for visitors to experience The Gardens Mall in a new way.
It was a celebration of 75 years of Peanuts — but also a reminder of how timeless characters can continue bringing different generations together.
About Peanuts
Peanuts was created by Charles M. Schulz and first appeared on October 2, 1950.
What began as a comic strip published in seven American newspapers grew into a global entertainment property featuring Charlie Brown, Snoopy, Lucy, Linus and the wider Peanuts gang.
Peanuts marked its 75th anniversary through worldwide entertainment, exhibitions, collaborations and special activities, while continuing across publishing, streaming entertainment, consumer products, attractions and cultural collaborations.
Its ability to connect with children, parents and adult fans has made Peanuts one of the world’s most enduring character properties.