MetaPark Special Moment #20 / 35
Sanrio Gift Gate Arrives at MetaPark The Gardens Mall
A colourful corner of Japanese character culture arrived at MetaPark The Gardens Mall in July 2025 with the launch of the Sanrio Gift Gate pop-up. Hello Kitty and her extended family of characters immediately connected with children, adult fans and collectors, giving several generations something familiar to enjoy together.
The pop-up introduced Gardens shoppers to merchandise normally associated with Sanrio’s home market, including Japan-market designs not commonly available locally. Friends browsed together, parents rediscovered favourite characters with their children, and collectors searched for releases they rarely encountered in Malaysia.
The response was immediate. Several of the special Japan-market selections sold out within the first two weeks, demonstrating the strong local appetite for authentic character merchandise and distinctive releases.
With the support of its partners, MetaPark turned an everyday mall visit into a small journey through Sanrio’s world of friendship and smiles. The event strengthened MetaPark and The Gardens Mall as destinations where families and collectors could discover something special without needing to fly to Japan.
#MetaPark #MoreThanFun #Sanrio #HelloKitty #TheGardensMall
About Sanrio and Friends
Founded in Japan in 1960, Sanrio built its character world around the belief that small gifts can create happiness, friendship and meaningful connections. Hello Kitty, designed in 1974, became its best-known character and helped introduce Japanese kawaii culture to generations around the world. Together with characters such as My Melody, Cinnamoroll, Kuromi and Pompompurin, Sanrio has expanded across merchandise, animation, licensing, stores and live experiences while continuing to promote its philosophy of everyone getting along together.