MetaPark Special Moment #17 / 35
Who Would Have Expected Quby to Celebrate Its 9th Birthday in Malaysia?
More than 4,000 fans joined Quby’s ninth birthday celebration at MetaPark Pavilion Kuala Lumpur in October 2025. Official blind boxes, plush toys, phone cases, T-shirts and other releases arrived from China, while approximately 20% of the collection was locally designed to give the Malaysian celebration its own identity.
The biggest surprise was Quby himself. Unannounced meet-and-greet appearances brought instant smiles to Pavilion shoppers, including children as young as two who rushed forward to welcome the lovable character in person.
The celebration continued with specially curated Quby games and a purchase campaign that gave qualifying shoppers the chance to win a trip to China. Presented alongside a playful Halloween theme at Pavilion Kuala Lumpur’s Tokyo Street, the event brought Eastern character culture and Western seasonal festivities together in one lively setting.
More than a birthday pop-up, the gathering strengthened Quby’s relationship with its Malaysian community. Fans and friends from different backgrounds came together for a memorable day built around humour, positivity and a character that has travelled from Xiamen to audiences far beyond China.
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About Quby
Created in Xiamen, China, Quby grew from a digital sticker character into a widely recognised IP known for expressive humour, everyday working-life moments and an optimistic response to life’s difficulties. Quby’s brand materials record 30.5 billion sticker sends and 520 million downloads, with a young audience extending across Asia and North America. Its relatable personality, inclusive outlook and positive spirit have helped Quby move successfully from online expression into merchandise, events and real-world fan experiences.