MetaPark Special Moment #26 / 35
First in the World!! Exclusive MetaPark Quby opens at Pavilion KL
What happens when one of China’s most recognisable sticker characters meets Malaysia’s premier shopping destination and MetaPark?
A completely new retail format is born — MetaPark Quby @ Pavilion Kuala Lumpur.
Located on Level 6, directly within the Tokyo Street precinct, MetaPark Quby became the first dedicated MetaPark Quby retail concept in the world, creating a surprise even for many visiting fans from China who were already familiar with Quby through stickers, merchandise and brand collaborations.
Quby’s popularity has expanded well beyond digital stickers. The character has continued to grow internationally through licensing and collaborations across consumer, food, retail and lifestyle categories, including partnerships with major international and regional brands.
At Pavilion KL, fans can now discover exclusive official merchandise curated specifically for the Malaysian market, giving both local visitors and overseas tourists another reason to seek out the MetaPark experience.
But the outlet is designed to be more than a merchandise store.
MetaPark Quby is intended to become a platform for pop-up events, fan activities, games, product launches and community gatherings, allowing the character to come alive through physical experiences rather than remaining only on a screen or product shelf.
For MetaPark, this milestone represents something bigger. It demonstrates our ability to work closely with popular international IPs, build exclusive experiences around them, and bring those experiences into one of Kuala Lumpur’s most visible premium retail destinations.
It also strengthens our ambition to make Kuala Lumpur a more exciting city for families, collectors and international visitors looking for experiences they cannot easily find elsewhere.
About Quby
Quby is a Chinese character IP known for its expressive sticker-based personality and highly recognisable visual identity.
The character has expanded from digital expression into licensing, merchandise and branded collaborations across retail, food, personal care and lifestyle categories, with growing activity throughout Southeast Asia.
Its visual simplicity and expressive personality have helped Quby develop a strong fan following among younger consumers and character collectors.
About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is an award-winning shopping destination in the heart of Bukit Bintang.
The mall has more than 700 stores, approximately 1.61 million sq ft of net lettable area, and several distinctive themed precincts, including Tokyo Street on Level 6.
Its central location, premium retail mix and strong international positioning make Pavilion Kuala Lumpur an important destination for both Malaysian shoppers and overseas visitors.