First in South East Asia - PlayMobil 50th year Anniversary Kicks Off

Fifty years of imagination deserved a celebration.

In 2024, Playmobil marked its 50th anniversary around the world — and MetaPark was proud to bring the celebration to Malaysia with a special South East Asia-first anniversary experience at MetaPark Gardens, The Gardens Mall.

For generations of children, Playmobil has been more than a toy.

Its familiar figures and imaginative worlds have allowed children to become explorers, firefighters, knights, doctors, adventurers and almost anything else they could imagine.

That ability to create stories through play has helped Playmobil remain relevant across five decades.

The anniversary celebration brought that history into a new setting for Malaysian families.

At MetaPark Gardens, parents who remembered Playmobil from their own childhood could introduce the characters to a new generation, while younger visitors could discover themed merchandise, displays and playful experiences created around the brand’s 50-year journey.

The celebration was also about memories.

Playmobil’s worldwide anniversary programme celebrated five decades since the original Playmobil figures first appeared in 1974, bringing classic themes and the spirit of imaginative play back into focus.

For MetaPark, welcoming the 50th-anniversary celebration was especially meaningful because Playmobil’s values are closely connected to the way children naturally learn — through imagination, storytelling and play.

Half a century after the first figures appeared, families were still creating their own adventures with Playmobil.

At MetaPark Gardens, Malaysia became part of that worldwide birthday celebration — bringing together nostalgia for parents, discovery for children and another reason for families to play together.