First in South East Asia! Kayou Card Festival — Only at MetaPark Quby, Pavilion KL

China’s biggest name in collectible cards had finally arrived in Malaysia.

In 2025, Kayou partnered with MetaPark to launch the first Kayou Card Festival in South East Asia at MetaPark Quby, Pavilion Kuala Lumpur, introducing Malaysian fans to a new world of trading cards, characters and collectibles.

The festival brought together some of Kayou’s most recognised licensed and popular character properties, including Ne Zha, My Little Pony and many others, giving collectors and families the opportunity to discover products and card series that had already built a huge following in China.

For younger visitors, the experience was not simply about collecting cards. It was about opening packs, discovering favourite characters, comparing collections and sharing the excitement with friends and family.

The partnership also created a special experience for members of the Pavilion Junior Club, giving children from Pavilion’s community an opportunity to enjoy the festival in a fun and welcoming environment.

Hosted at MetaPark Quby on Level 6 of Pavilion Kuala Lumpur, the event brought together character culture, card collecting and family entertainment in the heart of Bukit Bintang.

For many Malaysian fans, it was their first opportunity to experience Kayou at this scale without travelling overseas. For visiting tourists already familiar with the brand, seeing Kayou in Kuala Lumpur added another unexpected discovery to their trip.

The festival marked an exciting new chapter for collectors in Malaysia, bringing one of China’s most dominant trading-card brands into South East Asia through an experience created for fans, families and the next generation of collectors.